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DIRECTOR | CAMERA | EDITOR | MUSIC
BEAUTY BAKERY NEW YORK
The Beauty Bakery pop-up in SoHo was a creator-led, week-long K-Beauty experience held in December 2025 at 21 Greene Street that featured curated "Beauty Recipes" from popular influencers like Haleyybaylee and the Ha Sisters.
This event recap video encapsulates the vibrant energy of the pop-up, along with various interviews and montages that supported the vast, live marketing campaign for the week.